Vol. IV
B2B · GTM · AI
Independent essays on go-to-market, demand generation, and attribution for SaaS, Cloud, Data and AI companies — written by someone who has actually shipped the work.
Latest essay
16 April 2026 · 14 min read
The Reversed Fibonacci · No. 5
When the map becomes the territory and optimization runs out of road. The fifth and closing essay of The Reversed Fibonacci — on what it takes to rebuild a marketing function that compounds in the right direction.
Read the essayRecent issues
No. 041 · GTM Strategy
Why marketing is measured like a revenue function and controlled like a cost center.
26 March · 12 min
No. 040 · Attribution
How attribution became the invisible governance layer of SaaS marketing.
19 March · 12 min
No. 039 · Measurement
How SaaS marketing built a perfect system for optimizing the wrong thing.
4 March · 12 min
About
I've spent the last 12 years building B2B marketing functions inside SaaS, Cloud and Data companies — from Series A to public, from $2M ARR to nine figures. This newsletter is the writing I wish existed when I was figuring it out.
Full bio on LinkedIn"Most B2B marketing content is written by people who have never had to defend a number to a CFO. Oxana writes from the other side of that table — and it shows on every line."
The Reversed Fibonacci
Five essays on how SaaS marketing optimized itself out of power — and how to turn the spiral.
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